Media coverage

Glossary

Media Coverage

The term media coverage is used to refer to all blog articles, RSS feeds, video content or other types of digital content (produced by individuals or organisations other than your own company) where your brand, products or services are discussed or shown. Analysing media coverage can help you understand your performance in terms of brand awareness and market presence.

Similar definitions : 

Impression: (metric used in On Site Ad analyses) The term impression is used to refer to whenever an advert is displayed on an Internet user’s screen… 

Multi-channel: The term “multi-channel” refers to the experience of a customer who makes a purchase or converts using the multiple channels and…

Cross-channel: The term “cross-channel” describes the experience of a customer who uses a combination of several different channels for the same…

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